Even if your business is new or your knowledge is limited, you know enough to ask, “Why is SEO important?” and you know that SEO helps customers find you online. But really, there’s much more to it than that. Let’s look at a few of the biggest reasons SEO.

Many businesses seem to think SEO is the magic bullet to shoot them to the top of Google search results. But in reality, SEO is a bit more complicated than that. SEO is absolutely a vital part of any company’s marketing strategy, but it’s also a constantly-evolving craft that.

Whether you’re a fan of Google, Bing, or something else, whenever you search for something, the search engine gives you a list of results. What you see are page listings that closely match the relevance of your search. These results are sorted into two types: paid results and organic.