Many businesses seem to think SEO is the magic bullet to shoot them to the top of Google search results. But in reality, SEO is a bit more complicated than that. SEO is absolutely a vital part of any company’s marketing strategy, but it’s also a constantly-evolving craft that.

Whether you’re a fan of Google, Bing, or something else, whenever you search for something, the search engine gives you a list of results. What you see are page listings that closely match the relevance of your search. These results are sorted into two types: paid results and organic.

If you don’t have an online marketing plan, you could be missing out on tons of revenue, both online and at your brick-and-mortar store. Many business owners dislike the idea of online marketing and selling because they are afraid they will lose business in their retail location. This couldn’t.