Search engine optimization (SEO) makes it easier for potential customers to find your website through Google or other search engines. Once limited to keyword and link stuffing, SEO has grown infinitely more complicated in recent years. It’s always important to keep up with trends, but the following are a few essentials for SEO optimized content in 2017:
Conduct Keyword Research
Keyword stuffing may no longer lead to exceptional results on Google, but keyword research remains imperative. Take some time to determine which words and phrases internet users are most inclined to seek out when conducting typical internet searches. Words with four letters or more tend to have the highest search volumes.
Use SEO Friendly Titles
SEO is important not only for content and subheadings, but also titles, which essentially tell search engines how and where to hunt for relevant information. As with content, SEO friendly titles should include keywords that internet users actually seek on a regular basis. Titles should be clear and concise; if too lengthy, they will be cut from the search engine results page (SERP).
Optimize Each Meta Description
Meta descriptions appear beneath the title and convince readers to seek more information from your site. As with titles, they must be concise, but also catchy. The ideal meta description will instantly hook each reader.
Content is king, and no matter how much you optimize your headings, subheadings, and meta titles, your efforts will matter little if your content fails to keep readers engaged. Break up content with subheadings and bullets to make it easy to read, and use language readers will actually understand.
Mobile Friendly Content
Most of today’s internet browsers search on mobile devices. Unfortunately, their experience can be clunky and frustrating if they encounter sites not yet optimized for mobile use. Use accelerated mobile pages (AMPs) to ensure instant loading.
Wind River Marketing can help you make the most of modern SEO. Get in touch today to learn more.