Many businesses seem to think SEO is the magic bullet to shoot them to the top of Google search results. But in reality, SEO is a bit more complicated than that. SEO is absolutely a vital part of any company’s marketing strategy, but it’s also a constantly-evolving craft that is highly dependent on a variety of factors. This means it can be hard to succinctly answer the question, “How long does it take for SEO to work”?

A Typical Timeline

For all companies, implementing an effective SEO strategy will immediately lead to fresh content, a more organized website, and greater potential for customers to find you online. However, it takes slow and steady progress to become a front page result on Google. These results vary depending on the length of history of the business, how much SEO work has already been done, the state of the website, the amount of content, and additional SEO factors. For brand-new businesses with a new website and domain name, this usually takes about 4-6 months of traction. And some companies may never find themselves as a top result. But that’s more than okay – really, it is!

Quality Results

Here’s why you don’t need to worry about becoming the top result on Google: today’s companies are increasing sales and gaining customers daily by focusing on lead generation and sales rather than rankings. Even companies with a lower ranking will be greatly pleased with their growing customer base. Remember, the ultimate goal of SEO is to generate sales and thus profit your business!

Healthy Expectations

Some companies underestimate the time, energy, and money that goes into creating a successful SEO campaign. Sometimes it can take up to 12 months to see results. But patient companies will be well rewarded with a long-term marketing tactic that truly works! Think of it as an investment that your business with reap over time.

Contact Wind River Marketing Today

If you’re ready to take your digital marketing to the next level, contact us at Wind River Marketing today. We’ll implement an effective SEO strategy that delivers results. Learn more about our services here.