Search Engine Optimization, or SEO, is an important part of digital marketing. Simply put, SEO is the process of driving traffic from search engines, such as Google, to your website. SEO encompasses keywords, links, HTML tags, content, site load speed, mobile SEO, and much more. But does SEO work?

Perhaps you have tried SEO and it hasn’t seemed effective for your website. Perhaps you’re not sure if SEO is worth it for your small business. Or perhaps you just don’t know much about SEO. Does SEO work? Is it important?

Is SEO Important?

Consumer habits today revolve around the information they find while using search engines, so understanding and using SEO is incredibly important to your business. In fact, 51% of all website traffic comes from organic search and over 40% of revenue is captured by organic traffic. Doing everything you can to ensure that your website and your content is optimized for those consumers to find is crucial. Even if your business operates on a smaller scale, remember that 4 in 5 consumers use search engines to find local information (see Understanding  Consumers Local Search Behavior by Google).

Clearly, your success depends on at least some presence on search engines. That’s where SEO comes in.

Does SEO Work?

When it comes to driving more traffic to your site, investing in Pay Per Click (PPC) advertising can be efficient, but implementing SEO principles will increase more click-throughs and generate more success in the long run. With SEO, you can see your site climb through the ranks without having to pay Google for clicks.

In short, SEO works.

A successful SEO campaign takes time and patience, but with more than 40 digital marketing professionals, Wind River Marketing, LLC is ready to optimize your content for the consumers who need it. Together we can ensure that you target the right audience, at the right time, and with the right message. Contact us today to learn more about our SEO services.