How To Successfully Market Your Janitorial Contractor Business
Lead your janitorial contractor business to success with this post. Learn how to successfully market your business here. What can make your janitorial contractor business even more successful? Effective marketing.
You know the ins and outs of operating your business. We’re here to help you find new customers and avoid common marketing missteps.
Apply these marketing fundamentals to your janitorial contractor business and watch revenues increase.
Define Your Market
Your market is the space where you find people who need your service — and have the ability and willingness to pay for it.
When defining your market, think about location and building type and size. Is your market high-rise offices? Medical laboratories? Schools? Manufacturing facilities?
Also, consider any special requirements you want to capitalize on. For example, buildings with high-security sections or 24/7 facilities like hospitals. Targeting an underserved market niche can be a powerful way to grow your business.
Define Your Target Customer
The more specific the description of your ideal customer, the better able you’ll be to market to them.
Use past experience along with market projections to zero in on the kind of customer you can best serve. In this case, think of the person who will acquire your service. For example, your customer might be the property owner, a property manager, or operations manager.
Know who you’re targeting and it’s easier to create the right marketing materials and use the right channels.
Know Your Value Proposition as a Janitorial Contractor
A good marketing plan has a strong value proposition. What sets you apart from competitors? What makes you the janitorial contractor people should hire?
Think about what customers look for when hiring a janitorial service. How do you meet those needs? In what areas do you excel?
You’ve got a clear picture of your market, customers, and what those customers want. Now it’s time to make contact.
Anything that has you initiating contact, is outbound marketing. It could be telemarketing, mailing flyers, or sending emails.
No matter the method, a scattershot approach isn’t an effective use of resources. You want to research each prospect before contacting them. Otherwise, you’re wasting everyone’s time.
Doing outbound marketing yourself requires a lot of preparation and, for contact by phone or email, proper training. Instead, many businesses go for the more cost-effective option of a professional B2B telemarketing service.
You can also use an experienced team to help convert inbound leads into sales. These days, your website is often the hub of your inbound marketing.
Methods such as SEO and content marketing drive traffic to the site. Great content and offers compel people to give you their phone number and email address. With that, a professional telemarketing team can convert visitors into customers.
Another way to make contact and market your business is to attend events. Choose events that are relevant to your market and customers. Examples include trade shows and meetings of local business associations.
Add your business to online directories of building management services. It’s a passive yet effective way to market your janitorial contractor services. This once-and-done effort is simple and can help position you as a leader in your niche.
Positive word of mouth is valuable. The best way to get referrals is to provide outstanding service. But you can also increase the likelihood of an existing customer recommending you by offering incentives.
Marketing Is a Team Effort
No business can thrive without marketing. And effective marketing requires a variety of skill sets. You can build those capabilities in-house or outsource key components to professionals who understand your business.
Our experts are ready to help you optimize your marketing budget and get the results you want. Contact us today!