How to Drive Customer Engagement With Effective Email Marketing
Critics claim that social media has permanently replaced email marketing, but they’re wrong — the two digital marketing strategies actually complement one another wonderfully, particularly for B2B efforts. Today’s entrepreneurs and professionals still spend a lot of time checking email, which remains an excellent tool for connecting with both current and prospective customers. Some email marketing strategies are more effective than others, however, so it’s important to plan your campaigns carefully to ensure maximum return on investment.
The Importance of an Engaging Subject Line
The subject line determines whether recipients bother to open your email or send it straight to the junk folder. Effective subject lines are clear and concise, but also witty and compelling.
Feature an Irresistible Call-to-Action Button
CTAs receive a lot of attention in content marketing, but they’re equally important for emails. When used correctly, CTAs can improve engagement by an astounding 42 percent. Some element of trial and error is needed in order to arrive at the ideal CTA. In general, however, placement in an easily identifiable location can improve the chance of a call-to-action button being clicked, as can using a color that contrasts the rest of the email.
Provide a Re-Engagement Deal
Don’t let customers who converted in previous email campaigns slip through your fingers. Re-engagement deals can easily convince this valuable group of consumers to become active once again. This approach is also useful for those who began to sign up for a purchase but ultimately failed to follow through.
Improve Conversion With a Segmented Email Marketing Campaign
Design a demographic profile to determine the habits and preferences of your customer base. From there, employ a segmented email marketing campaign, which could improve click-through rates by as much as 60 percent.
We recognize the power of email marketing at Wind River Marketing and we’re eager to help you make the most of your marketing campaign. Contact us today to learn more.